Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
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Brand Identity
65 posts
How To Brand a Podcast – “La Poudre” Case Study
It’s no secret that podcasts are gaining in popularity these days and are one of today’s trending media…
The Difference Between Logo Design and Branding
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…
Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity
Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual…
Absolut Rebrand as Part of Their Global Strategy
The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.…
Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking…
Reinvigorating The Brand Story of Tahiti
The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future…
Feminine care in China to be brought into the limelight by tampon brand Femme
Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for…
What Went Wrong With Brand Guadalajara?
Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should…
