Read More 3 minute read Brand Visual Identity News Contemporary Dance Institution, ODC, Goes For Gold With New Visual Identity Based in San Francisco, modern dance facility ODC, made the decision that they needed to create a visual… byAmanda WrightNovember 7, 2016
Read More 3 minute read Brand Visual Identity News Packaging Rebrand Absolut Rebrand as Part of Their Global Strategy The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand.… byAmanda WrightNovember 3, 2016
Read More 3 minute read Naming News Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking… byAmanda WrightOctober 14, 2016
Read More 3 minute read Brand Positioning Brand Visual Identity News Reinvigorating The Brand Story of Tahiti The cosmetic branding of the Islands of Tahiti has been seen as an important milestone to build future… byAmanda WrightOctober 9, 2016
Read More 3 minute read Brand Identity Brand Visual Identity News Packaging Product Feminine care in China to be brought into the limelight by tampon brand Femme Due to misconceptions and poor education of the feminine products available, sales of tampons in China account for… byAmanda WrightSeptember 20, 2016
Read More 3 minute read Brand Identity News What Went Wrong With Brand Guadalajara? Mexican City, Guadalajara, has recently launched their new logo as part of their wider branding campaign. What should… byAmanda WrightSeptember 14, 2016
Read More 1 minute read Brand Visual Identity News 7 Manly Brand Visual Identity Designs There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing… byMarion AndrivetSeptember 5, 2016
Read More 3 minute read Brand Identity Brand Positioning News Product Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their… byAmanda WrightAugust 22, 2016
Read More 4 minute read Brand Experience Brand Identity Brand Image Brand Positioning Brand Strategy Brand Visual Identity Interviews News A Taste of Bourbon Branding: Telling authentic stories with design Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in… byMarion AndrivetAugust 12, 2016
Read More 5 minute read Brand Identity Interviews News Interview with Nicolas De Santis on Branding The European Union A few days ago we posted an article about the effect of Brexit on the European Union brand.… byMarion AndrivetJuly 29, 2016