Why Are Brands Extending Into Hospitality?
Lacoste opens a café in Monaco. Tesla launches a retro-futuristic diner in Los Angeles. Ralph Lauren serves burgers…
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Brand Extension
11 posts
How Emerging Brands Can Prepare for Global Markets Through Cultural Intelligence
You’ve built a solid foundation in your local market. Your audience understands your value, your product has traction,…
Café Lacoste: A Perfect Execution of Brand Extension, From Product To Space
A few months ago, the French sports fashion company Lacoste made its debut in the hospitality sector with…
Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks…
Moleskine’s Brand Extension: A Café For The Creative
The Italian notebook maker is celebrating their creativity with the smell of coffee as they extend their brand…
Finger lickin’ good just got real with KFC’s new product launch
We’re all for new product launches and brand extensions but for US fast food chain KFC, have they…
Brand extension for Amazon: One step too far or all part of their growth strategy?
The global brand who have changed the way people think about shopping have now subtly announced their new…
Carlsberg launches a male grooming line made out of beer
Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and…
The Panama Canal Perfume: When Engineering Meets Cosmetics
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…
Christian Louboutin Enters the Make-up Industry with a Nail Polish Line
After succeeding in the creation of shoes with vertiginous heels, purses and perfumes, French fashion designer Christian Louboutin…
