Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference…
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Volkswagen Creates a Magazine Ad that Offers a Wi-Fi Connection to Its Readers!
In Brazil, the automobile constructor Volkswagen recently collaborated with the agency AlmapBBDO to create a magazine ad that…
Hermès Presents Its New Collection of Hats through Poetry
Luxury fashion house Hermès recently unveiled a beautiful campaign that elegantly presents its Spring/Summer 2014 collection of hats…
Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong
How can a low-cost airline from the Philippines get the attention of Hong-Kong consumers and make them book…
PayPal updates its Logo And Brand Identity
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A…
New Nivea Ad Features a Bracelet That Stops Your Children From Running Off at the Beach!
Any parent who goes to a crowded beach constantly needs to face two major concerns: having to keep…
Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!
The Hunter and the Bear, heroes of two of the most successful digital campaigns of the decade (here…
Air France: Change Is In The Air!
Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its…
Diesel’s ‘A-Z of Dance’ is Competing With The ‘Move Your Lee’ Campaign
Diesel recently presented the ‘A-Z of Dance’, an energetic and vibrant video showcasing 26 world-famous dances. This…
Dove Criticized For Its Recent Beauty Patch Experiment
Dove’s latest ’Real Beauty campaign’ YouTube video, in which women are tricked into believing they’re wearing medical beauty…
