Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market ByAmanda October 14, 2016October 7, 2019
APA launch their new brand identity showing their growing company status ByAmanda July 11, 2016June 12, 2017
Not on the High Street extends its brand offline as it celebrates 10 years in business ByAmanda May 16, 2016
New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate ByAmanda April 22, 2016April 30, 2019
Brand extension for Amazon: One step too far or all part of their growth strategy? ByAmanda April 11, 2016June 12, 2017
