For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking at their current strategies they acknowledged that if they were going to succeed…
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity in a bid to reflect the growing culture of the company. Now one of Australia…
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few organizations do it. This article aims to define the concept of brand purpose and why it’s so esse…
In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their affiliates’, LATAM Airline Group have launched their new corporate branding. Expected to be rolled out o…
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. To help them celebrate being online for 10 years, they’re now go…
Heineken are singing their way into a new #LiveYourMusic creative campaign in order to position themselves as the beverage of choice, within the live music sector. Over the years the music indust…
Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding of the Metropolitan Museum of Art, (which hasn’t changed since 1971) can cause quite a …
Attracting visitors from all over the world - Zurich’s Grossmünster Church has become many things to many people. A tourist attraction for those on a religious pilgrimage to a community epicentre for…
Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to stay “current” with their target audience and position themselves as the number 1 in the classic c…
The global brand who have changed the way people think about shopping have now subtly announced their new own brand fashion labels. Set to disrupt the retail market and shake things up whilst having …