The Branding Journal
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October 14, 2016

Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market

Read more Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
July 11, 2016

APA launch their new brand identity showing their growing company status

Read more APA launch their new brand identity showing their growing company status
June 30, 2016

Finding Your Brand Purpose: What Do You Stand For?

Read more Finding Your Brand Purpose: What Do You Stand For?
June 29, 2016

LATAM airlines rolls out new corporate branding

Read more LATAM airlines rolls out new corporate branding
May 16, 2016

Not on the High Street extends its brand offline as it celebrates 10 years in business

Read more Not on the High Street extends its brand offline as it celebrates 10 years in business
May 7, 2016

#LiveYourMusic – Heineken Tie Their Brand to the Live Music Industry

Read more #LiveYourMusic – Heineken Tie Their Brand to the Live Music Industry
April 22, 2016

New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate

Read more New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
April 18, 2016

A Change in Strategy for Grossmünster Church

Read more A Change in Strategy for Grossmünster Church
April 14, 2016

Name Change and Rebrand for Jaguar Land Rover Heritage

Read more Name Change and Rebrand for Jaguar Land Rover Heritage
April 11, 2016

Brand extension for Amazon: One step too far or all part of their growth strategy?

Read more Brand extension for Amazon: One step too far or all part of their growth strategy?

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • The Club
  • Subscribe!
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