The Branding Journal
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May 16, 2014

Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong

Read more Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong
May 16, 2014

Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures

Read more Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures
May 7, 2014

New Nivea Ad Features a Bracelet that Stops Your Children From Running Off at the Beach!

Read more New Nivea Ad Features a Bracelet that Stops Your Children From Running Off at the Beach!
April 24, 2014

Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!

Read more Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

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  • What Is Co-Branding?
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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
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