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May 16, 2014

Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures

Read more Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures
May 7, 2014

New Nivea Ad Features a Bracelet that Stops Your Children From Running Off at the Beach!

Read more New Nivea Ad Features a Bracelet that Stops Your Children From Running Off at the Beach!
April 24, 2014

Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!

Read more Tipp-Ex: Hunter and the Bear Make a Come Back with Pharrell Williams!

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Welcome!

The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
  • The Difference Between Logo Design and Branding
Strategic Marketing USA, November 5 - 6, 2020

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