The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were sent during and after the game.
In the light of football marketing, it is interesting to see how several famous brands used social media to both celebrate Germany’s 1-0 victory over Argentina and communicate some valuable brand messages!
Let us know which one you prefer!
1) Adidas
There’s only one way to win a #WorldCup: #allin https://t.co/hEVneeDRX9
— adidasfootball (@adidasfootball) July 13, 2014
2) Beats by Dre
You scored the game winning goal before you stepped on the pitch. Well played, @MarioGoetze #gamebeforethegame pic.twitter.com/h6HVsl02FT — Beats By Dre (@beatsbydre) July 13, 2014
The headphone that powered @MarioGoetze and @BSchweinsteiger to victory. Limited quantities https://t.co/6RcOS2yZ4g pic.twitter.com/Mp0TPiRfuB — Beats By Dre (@beatsbydre) July 15, 2014
3) Budweiser
The 113th minute of the 64th game #GER get their winner and earn their 4th star. Congratulations. #WorldCupFinal pic.twitter.com/cZ0QjpV0rd — Budweiser FC (@BudweiserFC) July 13, 2014
4) Nike
Unstoppable, even on the world’s biggest stage. @MarioGoetze is #Magista. https://t.co/37APzwOQkh
— Nike Football (@nikefootball) July 14, 2014
5) Lufthansa
The best extra weight we’ve ever carried! pic.twitter.com/qaknvITdGy — Lufthansa (@lufthansa) July 13, 2014
6) Hugo Boss
World Champion – Congratulations @DFB_Team! pic.twitter.com/zDlHLOArIZ
— HUGO BOSS (@HUGOBOSS) July 13, 2014
7) Mercedes-Benz
The 4th Star For #GER. pic.twitter.com/CRy4DQ4mcV — Mercedes-Benz (@MercedesBenz) July 13, 2014
8) Mikado
Félicitations à l’équipe d’Allemagne pour cette victoire en #CDM2014 ! On aurait presque … #ALLARGpic.twitter.com/Co0lDTlm5S
— Mikado (@MikadoFR) July 13, 2014
9) McDonald’s
What should you do now that the World Cup is over? We have a plan. #BaconClubhouse https://t.co/JBIc66bE9S
— McDonald’s (@McDonalds) July 13, 2014
10) Red Bull
Germany has just become GOALmany. Congrats @redbullGER #GER! #justforkicks #givesyouWINS pic.twitter.com/bwe6qcTnSC — Red Bull (@redbull) July 13, 2014
11) Ubisoft
Congratulations Germany! #WorldCup2014 || pic.twitter.com/jbkx18650v
— Ubisoft (@Ubisoft) July 13, 2014
12) Playmobil
Ready for the final match #ARG vs. #GER! #GERARG pic.twitter.com/xFpLNno80f — PLAYMOBIL (@playmobil) July 13, 2014
⭐️⭐️⭐️⭐️ #GER pic.twitter.com/TPxkA72h9t
— PLAYMOBIL (@playmobil) July 13, 2014
13) Twitter
Replay the entire #WorldCup in just 60 seconds with our #animap: https://t.co/7VfVCWAyFZ pic.twitter.com/yi6uoLs0Yk — Twitter Data (@TwitterData) July 14, 2014
14) Visa
Disciplined, dynamic, skillful. #GER captures its 4th star and raises the #WorldCup. They are where they want to be. pic.twitter.com/d9NpbpJyzz
— Visa (@Visa) July 13, 2014
A beautiful country, a welcoming host, and amazing play. #Brazil2014 was where all of us wanted to be. #WorldCup pic.twitter.com/nuUXSoweXw
— Visa (@Visa) July 14, 2014
15) Bayern 3
In the spirit of saving the best for last, German radio station Bayern 3 has jumped to the number-one spot on the Campaign Viral Chart, as Germany celebrates winning the 2014 Fifa World Cup. Germany beat Brazil 7-1 in the semi-finals and defeated Argentina 1-0 in Sunday’s final.
References: Brand Republic (article 1), Brand Republic (article 2), Marketing Directo, Il était une pub
Picture from: Playmobil Twitter’s account
