A leading independent publication about strategic branding worldwide.
Newsletter
Follow
Follow The Branding Journal
Receive our Monthly Newsletter
Leave this field blank

How brands reacted to Germany’s World Cup triumph

The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were sent during and after the game.

In the light of football marketing, it is interesting to see how several famous brands used social media to both celebrate Germany’s 1-0 victory over Argentina and communicate some valuable brand messages!

Let us know which one you prefer!

1) Adidas

2) Beats by Dre

3) Budweiser

4) Nike

5) Lufthansa

6) Hugo Boss

7) Mercedes-Benz

8) Mikado

9) McDonald’s

10) Red Bull

11) Ubisoft

12) Playmobil

13) Twitter

14) Visa

15) Bayern 3

Ithe spirit osaving the best for last, German radio station Bayern 3 has jumped to the number-one spot on the Campaign Viral Chart, as Germany celebrates winning the 2014 Fifa World Cup. Germany beat Brazil 7-1 in the semi-finals and defeated Argentina 1-0 in Sunday’s final.

References: Brand Republic (article 1), Brand Republic (article 2), Marketing Directo, Il était une pub

Picture from: Playmobil Twitter’s account

Our practical course How To Build a Successful Brand is officially live! 🥳 Enroll today to benefit from the $100.00 launch offer. But hurry, this exclusive discount is only available until June 21st, 2024!

Total
0
Shares
Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts
Total
0
Share