How brands reacted to Germany's World Cup triumph

The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were sent during and after the game. It is interesting to see how several famous brands used social media to both celebrate Germany’s 1-0 victory over Argentina and communicate some valuable brand messages!

Let us know which one you prefer!


1) Adidas

2) Beats by Dre

3) Budweiser

4) Nike

5) Lufthansa

6) Hugo Boss

7) Mercedes-Benz

8) Mikado

9) McDonald’s

10) Red Bull

11) Ubisoft

12) Playmobil

13) Twitter

14) Visa

15) Bayern 3

Ithe spirit osaving the best for last, German radio station Bayern 3 has jumped to the number-one spot on the Campaign Viral Chart, as Germany celebrates winning the 2014 Fifa World Cup. Germany beat Brazil 7-1 in the semi-finals and defeated Argentina 1-0 in Sunday’s final.

References: Brand Republic (article 1), Brand Republic (article 2), Marketing Directo, Il était une pub

Picture from: Playmobil Twitter’s account

Marion is the Founder of The Branding Journal. Her passion for strategic marketing made her create The Branding Journal - with the objective to offer an online platform to branding professionals.

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