Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
Hewlett Packard Enterprise unveils its new logo
HP will soon separate into two companies. On april 15th, the corporation unveiled the brand identity of half…
The benefit of billboard brand rivalry
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit…
The Dangers of Co-Branding: Lego to End Partnership with Shell
In 2011 Lego and Shell entered into a renewed partnership in which Lego would make shell-branded petrol stations,…
Would You Get a Reebok Tattoo in Exchange for Free Products?
A few months ago we introduced you to the new Reebok logo. Today, Reebok is offering you the…
Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]
Sometimes we tend to think that only consumer brands need to define a brand strategy. But it is…
The Panama Canal Perfume: When Engineering Meets Cosmetics
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America,…
Bacardi produces graphic novel to showcase its brand heritage!
Within the “Bacardi Untameable since 1862” campaign, Bacardi recently launched a graphic novel called “The Spirit of Bacardi”,…