Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign
He’ll be filling a packed house at Madison Square Garden this Friday. All the major networks anticipate his…
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Brand Strategy
189 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Alphabet: the new surprising Google brand architecture
Last week, Google surprised everyone with the announcement that it is rebranding itself as Alphabet and hence changing…
Product Innovation: Lexus Officially Unveils Its Slide Hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its…
Carlsberg launches a male grooming line made out of beer
Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and…
Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process…
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
Hewlett Packard Enterprise unveils its new logo
HP will soon separate into two companies. On april 15th, the corporation unveiled the brand identity of half…
The benefit of billboard brand rivalry
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit…
The Dangers of Co-Branding: Lego to End Partnership with Shell
In 2011 Lego and Shell entered into a renewed partnership in which Lego would make shell-branded petrol stations,…