Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their…
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Brand Strategy
190 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Different roles in a branding agency
There are a number of positions within a branding agency. Finding the right fit for you can be…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Mazda to Focus on Brand Management to Increase Long-term Growth
The major car brand has seen a decline in sales at the start of 2016 and with the…
Interview with Nicolas De Santis on Branding The European Union
A few days ago we posted an article about the effect of Brexit on the European Union brand.…
London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …
LIA Awards – Introducing a New Verbal Identity Category
What About Naming? What about all the words? When London International Awards (LIA) became the first global awards…
Why are MasterCard Changing their Logo After 20 Years?
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has…
APA launch their new brand identity showing their growing company status
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity…
Finding Your Brand Purpose: Why Is Your Brand Here?
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few…
