London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
LIA Awards – Introducing a New Verbal Identity Category
What About Naming? What about all the words? When London International Awards (LIA) became the first global awards…
Why are MasterCard Changing their Logo After 20 Years?
The big financial services organisation, MasterCard has made the decision to refresh their logo after 20 years. MasterCard has…
APA launch their new brand identity showing their growing company status
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity…
Finding Your Brand Purpose: Why Is Your Brand Here?
Finding your brand purpose should be the number one step of your overall brand strategy, yet very few…
LATAM airlines rolls out new corporate branding
In a bid to show a united front on the consolidation of LAN Airlines, TAM Airlines and their…
Why Is Branding so Important For Your Business?
Creating a brand is great. But to fully understand why it will bring value to your business? That’s when…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something…
The New Olympic Games Logo: Rio 2016
Rio will be the first South America city to host the Summer Olympics, so when it came to…
Budweiser to be renamed as “America” for summer campaign
With the upcoming Centennial Copa America, the summer Olympics and of course, the Presidential campaign, Budweiser are zoning…