What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
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Brand Communications
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Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
The benefit of billboard brand rivalry
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit…
Marion Cotillard meets Metronomy for Dior’s latest advert video
Dior’s latest video clip, Snapshot in L.A, proves how the classic luxury brand manages to find the perfect…
A Smart Dancing Traffic Light
Few of us enjoy waiting at traffic lights, which can be dangerous for impatient pedestrians willing to risk…
Bacardi produces graphic novel to showcase its brand heritage!
Within the “Bacardi Untameable since 1862” campaign, Bacardi recently launched a graphic novel called “The Spirit of Bacardi”,…
Audi Spain Bets on Olfactive Marketing to Introduce Its New Audi a3 Cabrio
It is possible to create very unique and unforgettable experiences through the use of smells, and many brands…
Greenpeace’s business card takes the form of a free Metro pass
Havas Digital Russia and Greenpeace teamed up to create the EcoCard, a business card that offers free metro…
How brands reacted to Germany’s World Cup triumph
The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were…
Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference…
Creative Packaging Design: 20 Olive Oil Bottles
Every Thursday, The Branding Journal selects some beautiful and creative packaging designs. Today’s edition presents 20 elegant olive…