Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
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Brand Communications
64 posts
Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
The Downtown Ontario Improvement Association (DOIA) is a non-profit organization. Its members include business owners, developers, and stakeholders…
Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
The Importance of Brand Localization (+ Successful Examples)
The internet has opened up more opportunities than we ever imagined. Now, businesses across all industries have the…
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the…
How to Create a Social Media Presence for Your Personal Brand: Practical Steps and Content Ideas
Is social media an essential tool for personal branding? Absolutely! It helps you connect with your audience, showcase…
Raw Authenticity in Action: How CEOs are Transforming Brand Communication
The world of CEO branding seems to have swapped out its three-piece suit for its favorite pair of…
9 Best Practices to Keeping Your Brand’s Core Values True and Alive
The values that define your brand are what make it relatable and resonate with your target audience. By…
Mastering Brand Exposure: Six Golden Principles for High Impact
Creating a compelling brand is about more than just defining its essence, unique positioning, and distinct identity. It…
10 Ideas to Cultivate Brand Transparency
Transparency is one of the precious keys to the doors of ethical branding. When a brand is transparent…