Brands start releasing video ads on Instagram
While some new social platforms like Ello promote the fact that they will not use advertising on their platform, others like Instagram have announced the launch of auto-play video ads for brands to us…
Advertising
Marion Cotillard meets Metronomy for Dior’s latest advert video
Dior’s latest video clip, Snapshot in L.A, proves how the classic luxury brand manages to find the perfect balance between tradition and modernity. The ad reflects a new chapter in the collaboratio…
A Smart Dancing Traffic Light
Few of us enjoy waiting at traffic lights, which can be dangerous for impatient pedestrians willing to risk their lives just to cross the street earlier. Well, it seems that Smart has found a solution…
Bacardi produces graphic novel to showcase its brand heritage!
Within the “Bacardi Untameable since 1862” campaign, Bacardi recently launched a graphic novel called “The Spirit of Bacardi”, which relates the interesting history of the Bacardi family and the brand…
The Nike Vending Machine That Accepted Fuelband Points as a Form of Payment
In July, Nike unveiled a vending machine that only dispenses goods in exchange for Fuelband points, earned with the Nike’s wearable fitness monitor. Created by agency Huge, the machine offered Nike…
Audi Spain bets on olfactive marketing to introduce its new Audi A3 Cabrio
It is possible to create very unique and unforgettable experiences through the use of smells, and many brands are starting to invest in olfactive experiences in their marketing communications. One su…
Greenpeace’s business card takes the form of a free Metro pass
Havas Digital Russia and Greenpeace teamed up to create the EcoCard, a business card that offers free metro rides to their recipients. In order to differentiate itself from classic business cards, …
How brands reacted to Germany’s World Cup triumph
The 2014 Fifa World Cup final between Germany and Argentina was very intense and over 32.1 million tweets were sent during and after the game. It is interesting to see how several famous brands used s…
Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference between how women and men perceive themselves. The commercial depicts women saying “sorry” …
Volkswagen Creates a Magazine Ad that Offers a Wi-Fi Connection to Its Readers!
In Brazil, the automobile constructor Volkswagen recently collaborated with the agency AlmapBBDO to create a magazine ad that is able to offer a Wi-Fi connection to its readers! In order to pro…