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December 7, 2014

Brands start releasing video ads on Instagram

Read more Brands start releasing video ads on Instagram
November 26, 2014

Marion Cotillard meets Metronomy for Dior’s latest advert video

Read more Marion Cotillard meets Metronomy for Dior’s latest advert video
October 12, 2014

A Smart Dancing Traffic Light

Read more A Smart Dancing Traffic Light
August 15, 2014

Bacardi produces graphic novel to showcase its brand heritage!

Read more Bacardi produces graphic novel to showcase its brand heritage!
August 6, 2014

The Nike Vending Machine That Accepted Fuelband Points as a Form of Payment

Read more The Nike Vending Machine That Accepted Fuelband Points as a Form of Payment
August 5, 2014

Audi Spain bets on olfactive marketing to introduce its new Audi A3 Cabrio

Read more Audi Spain bets on olfactive marketing to introduce its new Audi A3 Cabrio
July 23, 2014

Greenpeace’s business card takes the form of a free Metro pass

Read more Greenpeace’s business card takes the form of a free Metro pass
July 15, 2014

How brands reacted to Germany’s World Cup triumph

Read more How brands reacted to Germany’s World Cup triumph
June 27, 2014

Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial

Read more Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
June 17, 2014

Volkswagen Creates a Magazine Ad that Offers a Wi-Fi Connection to Its Readers!

Read more Volkswagen Creates a Magazine Ad that Offers a Wi-Fi Connection to Its Readers!

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

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