Cif Cleans Up Offensive Graffiti in Romania
Unilever-owned cleaning brand Cif, together with MRM Romania and McCann Bucharest, implemented a campaign that aims to clean…
Brand Extension: Vespa Launches Its First Perfumes
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa…
New Visual Identity for Australian Office Furniture Retailer Jason.l
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in…
Nina Ricci and Ladurée: a very interesting example of co-branding!
It is always interesting to see how two brands can team up and write a chapter of their…
Tens Sunglasses: The Real Life Instagram Photo Filter
Tens is a new line of sunglasses designed to be like Instagram filters for real life. Today, the…
How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market
Some of you might have noticed that the Adidas Stan Smith is the hardest to find and the…
Samsung To Rebrand London Heathrow’s Busiest Terminal as “Terminal Samsung Galaxy S5”
Heathrow’s Terminal 5 is about to become ‘Terminal Galaxy S5” for two weeks to promote Samsung’s latest smartphone:…
Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong
How can a low-cost airline from the Philippines get the attention of Hong-Kong consumers and make them book…
Birds Eye Creates a Pop-Up Restaurant That Lets Customers Pay with Instagram Pictures
Birds Eye, the famous international frozen food brand, has launched a very creative word-of-mouth generating campaign to promote…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become…