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January 26, 2016

Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!

Read more Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!
September 21, 2015

Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign

Read more Mass Appeal: How the Pope Is Leading The World’s Most Successful Rebranding Campaign
August 19, 2015

Alphabet: the new surprising Google brand architecture

Read more Alphabet: the new surprising Google brand architecture
May 6, 2015

Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale

Read more Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
May 27, 2014

How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market

Read more How Adidas Brought Back Its Iconic Stan Smith Shoe to the Global Market
May 16, 2014

Yellow Tail: Clever Brand Positioning Within The American Wine Industry

Read more Yellow Tail: Clever Brand Positioning Within The American Wine Industry
May 13, 2014

PayPal updates its Logo And Brand Identity

Read more PayPal updates its Logo And Brand Identity
May 2, 2014

Total Rebrand For Romanian Retailer Annabella

Read more Total Rebrand For Romanian Retailer Annabella
April 23, 2014

Air France: Change Is In The Air!

Read more Air France: Change Is In The Air!
April 16, 2014

Dove Criticized For Its Recent Beauty Patch Experiment

Read more Dove Criticized For Its Recent Beauty Patch Experiment

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
  • The Difference Between Logo Design and Branding
Strategic Marketing USA, November 5 - 6, 2020

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