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November 3, 2016

Absolut Rebrand as Part of Their Global Strategy

Read more Absolut Rebrand as Part of Their Global Strategy
April 17, 2016

A Real Taste Of History: The Top 6 Ale Packaging Designs

Read more A Real Taste Of History: The Top 6 Ale Packaging Designs
March 1, 2016

The Packaging Revolution: 4 Innovative Materials and Concepts

Read more The Packaging Revolution: 4 Innovative Materials and Concepts
December 10, 2015

10 Magical Packaging Designs for Christmas

Read more 10 Magical Packaging Designs for Christmas
May 1, 2015

What to Learn From Tropicana’s Packaging Redesign Failure?

Read more What to Learn From Tropicana’s Packaging Redesign Failure?
June 19, 2014

Creative Packaging Design: 20 Olive Oil Bottles

Read more Creative Packaging Design: 20 Olive Oil Bottles
May 2, 2014

Total Rebrand For Romanian Retailer Annabella

Read more Total Rebrand For Romanian Retailer Annabella
April 28, 2014

Super Gato: The Cat Food Brand That Thought About the Box

Read more Super Gato: The Cat Food Brand That Thought About the Box

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • Brand Evolution: How to Develop a Non-offensive Brand
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  • Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

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