The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
November 3, 2016

Absolut Rebrand as Part of Their Global Strategy

Read more Absolut Rebrand as Part of Their Global Strategy
April 17, 2016

A Real Taste Of History: The Top 6 Ale Packaging Designs

Read more A Real Taste Of History: The Top 6 Ale Packaging Designs
March 1, 2016

The Packaging Revolution: 4 Innovative Materials and Concepts

Read more The Packaging Revolution: 4 Innovative Materials and Concepts
December 10, 2015

10 Magical Packaging Designs for Christmas

Read more 10 Magical Packaging Designs for Christmas
May 1, 2015

What to Learn From Tropicana’s Packaging Redesign Failure?

Read more What to Learn From Tropicana’s Packaging Redesign Failure?
June 19, 2014

Creative Packaging Design: 20 Olive Oil Bottles

Read more Creative Packaging Design: 20 Olive Oil Bottles
May 2, 2014

Total Rebrand For Romanian Retailer Annabella

Read more Total Rebrand For Romanian Retailer Annabella
April 28, 2014

Super Gato: The Cat Food Brand That Thought About the Box

Read more Super Gato: The Cat Food Brand That Thought About the Box

Welcome!

The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

Search

Recent articles

  • What is Brand Equity?
  • Case Study: BeyondMinds’ Branding Journey
  • How to Successfully Stretch Your Brand Into Gen Z’s Digital World
  • B2B Branding: B2B Does Not Mean Boring to Boring
  • Entries Now Open for London International Awards (LIA) 2021
  • MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity

Popular Tags

Advertising Brand Brand Architecture Brand Experience Brand Extension Brand Identity Brand Image Branding Branding Awards Branding Concepts Branding Industry Branding Strategy Brand Positioning Brand Visual Identity Case Studies Co-branding Consumers Digital Interviews Logo Naming Strategy News Packaging Product Rebrand Trends Working in Branding

The Branding Journal

About Us
Contact Us
Careers

Subscribe to our newsletter!

Subscribe

Website Terms of Use

Privacy Policy
Cookie Policy

Get Social

Copyright ©2014-2020 The Branding Journal. All Rights Reserved.
Back to top
The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
MENU