The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them int…
Today we are pleased to show you our selection of ale packaging designs. Ale comes in many varieties, so you’ll be spoiled for choice; from Brown Ale to Burton Ale, or Indian Pale Ale (IPA) to Old Ale…
The magic of the discovery, that couple of seconds of excitement while unwrapping a newly purchased product, makes us love the special experience. But faster than we think the packaging ends up in the…
Here is a list of 10 unique packaging designs that bring with them the wonderful spirit of Christmas. 1) Bonora Chocolates Christmas 2015 Designed by Antonia Sharaki 2) Crabtree & Evel…
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At The Branding Journal we like to feature branding succ…
Every Thursday, The Branding Journal selects some beautiful and creative packaging designs. Today’s edition presents 20 elegant olive oil bottle designs. Click on the pictures for more information! …
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of Romania. Twenty years after the first store opening, Annabella planned the launch of its 50th store, …
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years, the brand had to face the arrival of big international competitors such as Cat Chow and Whiskies, which cause…