Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefi…
On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards, as well as a new communications platform called Monster Talent CR…
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and alcohol. Its main goal is to end the stigma and suffering of people af…
Cambridge Design Partnership is a Research & Development company that recently worked with UK based agency Moving Brands to give a clear and new direction to its brand strategy. Cambridge Desi…
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in order to distinguish itself from the rising amount of competitors, Jason.l decide…
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world’s most profitable brands in the industry. But how could a “new” Australian brand…
Since 1994, Annabella has developed a network of retail stores in Vâlcea, a county in the heart of Romania. Twenty years after the first store opening, Annabella planned the launch of its 50th store, …
Think about the technological companies of today that produce our phones, tablets and software. You’d be amazed to see that most of them have been around for more than a century and are still leading …
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years, the brand had to face the arrival of big international competitors such as Cat Chow and Whiskies, which cause…