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July 23, 2014

Airbnb’s consistent rebrand focuses on the sense of belonging to a community

Read more Airbnb’s consistent rebrand focuses on the sense of belonging to a community
July 15, 2014

New services, logo and brand identity for leading employment website Monster.com

Read more New services, logo and brand identity for leading employment website Monster.com
June 24, 2014

From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO

Read more From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
June 19, 2014

B2B Branding: New Brand Story and Visual Identity for a Global R&D Company

Read more B2B Branding: New Brand Story and Visual Identity for a Global R&D Company
June 4, 2014

New visual identity for Australian Office Furniture Retailer Jason.L

Read more New visual identity for Australian Office Furniture Retailer Jason.L
May 16, 2014

Yellow Tail: Clever Brand Positioning Within The American Wine Industry

Read more Yellow Tail: Clever Brand Positioning Within The American Wine Industry
May 2, 2014

Total Rebrand For Romanian Retailer Annabella

Read more Total Rebrand For Romanian Retailer Annabella
April 30, 2014

9 Famous Tech Companies Logo Evolution

Read more 9 Famous Tech Companies Logo Evolution
April 28, 2014

Super Gato: The Cat Food Brand That Thought About the Box

Read more Super Gato: The Cat Food Brand That Thought About the Box

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
Strategic Marketing USA, November 5 - 6, 2020

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