Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos?
Since Elon Musk has been leading Twitter, the social media platform has undergone many transformations. These changes, aimed…
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Case Studies
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We love to analyze successful and not so successful brand strategies worldwide and see what we can learn from them. Read our branding case studies here!
Case Study: Visit Estonia
Supported by European Union Regional Development Fund, Visit Estonia is the Estonian Tourist Board, responsible for promoting Estonia…
Learning from the Gap Logo Redesign Fail
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…
How To Brand a Podcast – “La Poudre” Case Study
It’s no secret that podcasts are gaining in popularity these days and are one of today’s trending media…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both…
Etihad Airways’ Rebranding – Has it paid off?
Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are…
How rebranding doubled conversion rate for Potrell Property Buyers
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into…