The Way Forward: How the Circular Economy is Changing the Game for Brands
For decades, brands have followed linear models of business. Companies turn natural resources into products, which are discarded…
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Brand Strategy
190 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Brand Personality: Definition, Examples, and How to Define Yours
A strong, well-defined personality humanizes a brand, making it both distinctly different and relatable in today's cluttered marketplace.
Personal Branding: Why It Matters
Personal branding is the process of building a brand for a person. Learn more about this concept and why it is important.
Why Are Brand Values So Important (And How to Define Them)?
What are brand values, why are they critical to any brand strategy, and how you can define them for your brand? Let's dive in!
The Best Way to Come Up With a Brand Name
When starting a business, one of the first things you need to find is a name for your…
Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
The dog food market is growing and becoming more and more saturated. According to a 2018 article by…
What is Brand Architecture? Definition, Models, and Examples
New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create…
Green Design: An Introduction by Sustainable Designer Emma Fanning
Emma is a sustainable designer and environmental educator. She is the co-founder of Little Fox Design, a design…
Learning from the Gap Logo Redesign Fail
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one…
All You Need To Know About Brand Image
Brand image plays a central role in defining which brands can better survive and succeed in their relative…
