Dog Food Branding: How Companies Differentiate Their Products in a Saturated Market
The dog food market is growing and becoming more and more saturated. According to a 2018 article by…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
What is Brand Architecture? Definition, Models, and Examples
New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create…
Green Design: An Introduction by Sustainable Designer Emma Fanning
Emma is a sustainable designer and environmental educator. She is the co-founder of Little Fox Design, a design…
Learning from the Gap Logo Redesign Fail
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one…
All You Need To Know About Brand Image
Brand image plays a central role in defining which brands can better survive and succeed in their relative…
What is Brand Equity?
In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…
B2B Branding: B2B Does Not Mean Boring to Boring
When you hear B2B, what do you think? Business to business (obviously)? Professional? Dry? Conservative? Boring? B2B usually…
Entries Now Open for London International Awards (LIA) 2021
50% Discount for Entries Finalized by 28 February 2021 London International Awards (LIA) 2021 is open for entries.…