Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
Kids back to school, office lights momentarily blinking on, widespread confusion about how many people were allowed to…
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Brand Strategy
173 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
What Is Co-Branding?
Now more than ever, brands are exploring new opportunities to gain market share and engage with prospective consumers.…
Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
Interview with Charlotte Holroyd on Ethical Branding
We are very happy to interview ethical branding expert Charlotte Holroyd. Charlotte currently runs Creative Wilderness, which is…
How To Brand a Podcast – “La Poudre” Case Study
It’s no secret that podcasts are gaining in popularity these days and are one of today’s trending media…
The Difference Between Logo Design and Branding
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…
Ethical Branding: A Guide For Creating More Ethical Brands
Let’s be honest. Our consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. And…
Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?
In March 2017, Baileys Irish Cream launched a brand extension, Baileys Iced Coffee. With this innovation, the drinks…