Airbnb’s consistent rebrand focuses on the sense of belonging to a community
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks…
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Brand Strategy
190 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
New services, logo and brand identity for leading employment website Monster.com
On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards,…
Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference…
From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and…
Custo Barcelona x Lidl Capsule Collection: A Dangerous Co-Branding Strategy
Spanish fashion designer Custo Dalmau has recently announced that he will launch a capsule collection especially available in…
B2B Branding: New Brand Story and Visual Identity for a Global R&D Company
Cambridge Design Partnership is a Research & Development company that recently worked with UK based agency Moving Brands…
Cif Cleans Up Offensive Graffiti in Romania
Unilever-owned cleaning brand Cif, together with MRM Romania and McCann Bucharest, implemented a campaign that aims to clean…
Brand Extension: Vespa Launches Its First Perfumes
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa…
New Visual Identity for Australian Office Furniture Retailer Jason.l
Jason.L is an Australian online office furniture retailer, founded in 2009. The brand became quickly successful, so in…
Nina Ricci and Ladurée: a very interesting example of co-branding!
It is always interesting to see how two brands can team up and write a chapter of their…
