Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their…
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Brand Positioning
28 posts
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Mazda to Focus on Brand Management to Increase Long-term Growth
The major car brand has seen a decline in sales at the start of 2016 and with the…
London’s Oxford Street Re-position their Brand in a Bid to Boost Sales
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. …
Male grooming brand Axe all set for refreshing new look.
The highly successful Unilever brand Axe (or Lynx as it’s known in the UK) has re-branded and freshened…
Significant Change For the Barbie Brand: Barbie Now Has a New Range of Body Types!
This is some fun product news! Mattel has finally answered the global demand for dolls, which reflect real…
Product Innovation: Lexus Officially Unveils Its Slide Hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its…
Branding for political parties: The 2015 UK General Elections analyzed by Siegel+Gale
Today we want to share this timely political story from Siegel+Gale‘s branding team in the UK. The election is…
The benefit of billboard brand rivalry
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit…
Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]
Sometimes we tend to think that only consumer brands need to define a brand strategy. But it is…