In Branding, What Exactly Is the Human Touch, and Can It Be Outsourced to AI?
Russian-born French artist Marc Chagall, whose distinctive style drew on Cubism, Fauvism, Expressionism, and other currents of European…
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Brand Visual Identity
31 posts
The Trend Gap: Why the Best Design Isn’t Always the Best Branding
Some rebrands are celebrated by designers the moment they’re released. They win awards, dominate design publications, and become…
The Real User of Your Brand Guidelines Isn’t a Designer
Massimo Vignelli designed the New York City Subway map in 1972.¹ He designed the Unigrid system for the…
Why the Seasonal Method Deserves a Seat at the Brand Strategy Table
Let’s start with the obvious: the seasonal palette method has a reputation problem in brand strategy circles that…
The Best Design You Will Ever Experience Makes You Feel Something You Cannot Explain
Designing for people means disappearing completely into what they need to feel. The best design you have ever…
Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview]
Grammarly is changing its name to Superhuman after buying Superhuman Mail and launching Superhuman Go. Instead of just…
Mascots in B2B: The Secret Weapon You’re Probably Ignoring
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if…
5 Ways to Break Free From Boring B2B Branding
B2B branding is a bit of a disappointment. Across this branding category, we are met with similar logos,…
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.…
