Dear Brands, Let’s Stop Pretending.
I’m writing this essay because I hope it changes the way you think about brand marketing. I’m also…
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Advertising
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Discover the latest insights and strategies in advertising to boost your brand’s visibility. Read our comprehensive articles on advertising to stay ahead of trends, learn innovative techniques, and hit your marketing goals.
Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful)
The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4…
Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
Ever wondered what exactly brand ambassadors do and how they can boost your business? With so many types…
From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed…
Some of the Best Adverts We Saw During the Olympic Games Rio 2016
This year’s Olympic Games have been a spectacular show of athleticism and a real sense of community. For…
Nike India takes “just do it” to another level as new ad goes viral
Nike’s first Indian campaign Da Da Ding has gone viral, taking the brand to a different level and…
Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience
In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target…
Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. …
Save the Children release shocking video campaign in an attempt to bring the reality closer to home
Children’s charity ‘Save the Children’ have upped the ante when it comes to highlighting their message to the…
Organic Valley Launch New Campaign To Show What We Really Have Time For In The Morning
Many of us like to think we’re living the dream, until reality kicks in and we realise real…
