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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…
Month: June 2024
6 posts
Illuminating the Shadows: Crafting an Authentic Employer Brand by Embracing Your Downsides
In the world of branding, there is a distinct divide between the approaches used to reach consumers and…
Launch of Our Branding Course
The big day has finally arrived – our course How To Build a Successful Brand is officially live!…
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the…
Reinventing The Employer Value Proposition: An Analysis and Practical Model
Thirty years after their invention, employer value propositions (EVPs) have gone from “a new way of thinking about…
How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value?
Imagine a brand that not only offers great products or services but also seems to know exactly what…