A leading independent publication about strategic branding worldwide.

Launch of Our Branding Course

branding course preview on screens

The big day has finally arrived – our course How To Build a Successful Brand is officially live!

We’ve listened to your need for a clear methodology for building brands, and we’re thrilled to finally be able to offer it to you.

Our online course is not just another theoretical approach to branding. It’s a practical, straightforward, step-by-step guide to building brands from scratch, leveraging the strategic side of branding. We’ve designed it to ensure you gain practical skills and knowledge that you can immediately apply to your brand.

If you’re tired of feeling overwhelmed by the branding process and want a clear roadmap to follow, then this course is perfect for you!

50 Video Lessons | In-Depth Workbook | Templates | Support
The Ultimate Brand Building System is now open for registration. Enroll today to stand out in your market and create a future-proof brand!

How it all started

Behind the scenes images

We’ve been listening to your inquiries about a comprehensive methodology for brand building. After an extensive two-year journey of meticulous research, writing, production, and designing of additional resources, we’re thrilled to finally present it to you.

The course content is based on theories from renowned branding scholars. We’ve meticulously structured the course to cover all aspects of brand building, providing you with a comprehensive understanding and a practical step-by-step approach that can be applied to any organization.

It is important for us to ensure an optimal learning experience. That’s why we’ve invested in the production of high-quality videos with text and image animations to ensure a smooth understanding of the ideas presented.

Watch the course trailer

Watch course trailer

We’ve teamed up with Brian, a professional presenter and native speaker, to ensure you have the best learning experience possible. He will be your guide across the 50+ video lessons. In this video, Brian introduces himself and gives you an overview of the course.

Who is this course for?

This course is perfect for:

Entrepreneurs looking to build a solid brand strategy for their business

Marketers looking for a clear understanding of a branding process

Brand strategists and consultants in search of a practical and clear methodology to be applied to their client’s brands

Visual identity designers who want to expand their skills and offer strategic branding services to their clients

    What’s included?

    50+ high-quality video lessons guiding you through every step of the branding process. Each of the 5 modules is broken down into bite-sized lessons, making it easy to learn at your own pace. The course addresses crucial questions such as “Who are my brand’s stakeholders?”, “What is my brand’s purpose?”, “What are our values and principles?”, “What is our promise?”, and “What makes us unique?”, among many others. In my view, branding goes beyond being a marketing tool; it is a long-term strategic process that has the power to visualize, improve, and drive the future efforts of an organization.

    Workbook with over 60 pages to help you apply what you’ve learned directly to your own brand. Each lesson has a dedicated section in the workbook. The workbook includes a summary of the lessons for easier reference.

    Brand guidelines template to help visualize and summarize the brand strategy. Ideal for sharing your work internally and with clients/partners!

    Access to our exclusive branding community, where you can connect with other course participants and get support.

    Access to our AI assistant trained on the course’s content to help you clarify doubts and move forward with your project. Get feedback on your strategy based on the course’s content!

    Special launch offer!

    As a thank you for being part of our community, we’re offering a special $100 launch discount. Don’t wait too long – this offer won’t be around forever!

    50 Video Lessons | In-Depth Workbook | Templates | Support
    The Ultimate Brand Building System is now open for registration. Enroll today to stand out in your market and create a future-proof brand!

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