The Branding Journal
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November 3, 2016

Absolut Rebrand as Part of Their Global Strategy

Read more Absolut Rebrand as Part of Their Global Strategy
July 11, 2016

APA launch their new brand identity showing their growing company status

Read more APA launch their new brand identity showing their growing company status
June 21, 2016

Will the Co-op’s rebrand give them back their number one spot in the community?

Read more Will the Co-op’s rebrand give them back their number one spot in the community?
May 10, 2016

Name Change for RBS – But Will it Help Them Shake Their Tainted Reputation?

Read more Name Change for RBS – But Will it Help Them Shake Their Tainted Reputation?
May 4, 2016

Etihad Airways’ Rebranding – Has it paid off?

Read more Etihad Airways’ Rebranding – Has it paid off?
April 27, 2016

Uber Logo Change Is Making Uber Users Unhappy

Read more Uber Logo Change Is Making Uber Users Unhappy
April 22, 2016

New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate

Read more New York’s Metropolitan Museum of Art sees their rebrand causing quite a debate
April 14, 2016

Name Change and Rebrand for Jaguar Land Rover Heritage

Read more Name Change and Rebrand for Jaguar Land Rover Heritage
April 5, 2016

All change for CBBC logo

Read more All change for CBBC logo
March 25, 2016

How rebranding doubled conversion rate for Potrell Property Buyers

Read more How rebranding doubled conversion rate for Potrell Property Buyers

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
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