The Absolut Company are future proofing their business by looking to develop a more sustainable and lucrative brand. Together with Brand Union they embarked on a rebrand strategy to transform them int…
One of the largest energy infrastructure networks in Australia has recently launched their new brand strategy and identity in a bid to reflect the growing culture of the company. Now one of Australia…
Large UK supermarket chain, the Co-op, is undergoing a major rebrand in a bid to remind people that “community” is still at the heart of what they do. But can a brand which has simply been seen t…
Most brands aim for global recognition and achievement, but for RBS (Global Banking Group, more commonly known as Royal Bank of Scotland) their brand strategy sees a change to focus on a more local st…
Etihad Airways, established in 2003, is the second largest flag carrier of the United Arab Emirates. They are based out of Abu Dhabi operating intercontinental flights using the spoke and hub model li…
No one likes change especially when you’re so used to clicking on your app of choice which you instinctively know by the placement on your phone, the colour of their logo, shape and uniqueness. So wh…
Nobody really likes change and for a long standing popular tourist attraction in New York, changing the branding of the Metropolitan Museum of Art, (which hasn’t changed since 1971) can cause quite a …
Jaguar Land Rover rebrands and renames its Heritage business to Jaguar Land Rover Classic in a bid to stay “current” with their target audience and position themselves as the number 1 in the classic c…
For the first time in ten years the popular children’s TV channel, CBBC, has changed its logo in an attempt to make it more modern and fitting with today’s media age. But what do the logo designers of…
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided that they needed a new name and visual brand identity that the UK…