Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch for 13 days only. The biggest catch? Diners will cook their own food. Swedish, DIY retailer Ikea is…
With an ambitious target to reach, London’s Oxford Street is aiming for £6bn in annual sales by 2020. Repositioning its brand and communications in a bid to align it more strategically with the envir…
We rely on digital technology for speed and convenience, but how do brands use this fact today to keep consumers with them longer? It’s a challenge that one fashion house in particular has successfull…
Heathrow’s Terminal 5 is about to become ‘Terminal Galaxy S5” for two weeks to promote Samsung’s latest smartphone: the galaxy S5. It is the first time Heathrow has permitted a brand takeover of Termi…
Birds Eye, the famous international frozen food brand, has launched a very creative word-of-mouth generating campaign to promote its new range of premium evening frozen meals in the UK! The brand r…