The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
April 15, 2016

Burberry Reach Out To Their Customers In The Digital Space Through SnapChat

Read more Burberry Reach Out To Their Customers In The Digital Space Through SnapChat
August 18, 2014

The Panama Canal Perfume: When Engineering Meets Cosmetics

Read more The Panama Canal Perfume: When Engineering Meets Cosmetics
June 7, 2014

Brand Extension: Vespa Launches Its First Perfumes

Read more Brand Extension: Vespa Launches Its First Perfumes
May 29, 2014

Nina Ricci and Ladurée: a very interesting example of co-branding!

Read more Nina Ricci and Ladurée: a very interesting example of co-branding!

Welcome!

The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

Search

Recent articles

  • How to Successfully Stretch Your Brand Into Gen Z’s Digital World
  • B2B Branding: B2B Does Not Mean Boring to Boring
  • Entries Now Open for London International Awards (LIA) 2021
  • MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA

Popular Tags

Advertising Brand Brand Architecture Brand Experience Brand Extension Brand Identity Brand Image Branding Branding Awards Branding Concepts Branding Industry Branding Strategy Brand Positioning Brand Visual Identity Case Studies Co-branding Consumers Digital Interviews Logo Naming Strategy News Packaging Product Rebrand Trends Working in Branding

The Branding Journal

About Us
Contact Us

Subscribe to our newsletter!

Subscribe

Website Terms of Use

Privacy Policy
Cookie Policy

Get Social

Copyright ©2014-2020 The Branding Journal. All Rights Reserved.
Back to top
The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
MENU