Burberry uses snapcode to let instore shopper’s access behind the scenes snapchat content. Not a first for Burberry but a first for any brand to tap into the highly popular snapchat revolution, by usi…
To commemorate the famous Canal’s centennial, Grupo Wisa, a leading distributor of luxurious international brands in Latin America, has launched two limited edition fragrances that will immortalize 10…
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa is extending its product range by launching a selection of new Vespa fragrance…
It is always interesting to see how two brands can team up and write a chapter of their brand histories together. Fashion house Nina Ricci and famous French pastry maker, Ladurée, have recently come t…