The Branding Journal
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October 14, 2016

Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market

Read more Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
September 8, 2016

Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food

Read more Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
July 29, 2016

Interview with Nicolas De Santis on Branding The European Union

Read more Interview with Nicolas De Santis on Branding The European Union
July 19, 2016

Dyson Show Their Innovation in New UK Store Opening

Read more Dyson Show Their Innovation in New UK Store Opening
July 13, 2016

Barclaycard’s Buzzfeed campaign is to target “younger” shoppers

Read more Barclaycard’s Buzzfeed campaign is to target “younger” shoppers

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
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