For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking at their current strategies they acknowledged that if they were going to succeed…
Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch for 13 days only. The biggest catch? Diners will cook their own food. Swedish, DIY retailer Ikea is…
A few days ago we posted an article about the effect of Brexit on the European Union brand. Today, we are excited to unveil our recent exclusive interview with Nicolas De Santis, founder of "Brand EU"…
Renowned for their innovative engineering, Dyson has now opened its first ever UK retail store. Located on London’s Oxford Street, the brand aims to allow visitors the opportunity to ask questions, t…
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. Barclaycard are also acutely aware of this, so to help change perceptions and a…