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August 26, 2016

Some of the best adverts we saw during the Olympic Games

Read more Some of the best adverts we saw during the Olympic Games
July 26, 2016

The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands

Read more The Digital Opportunity in Latin America: A Connected Region Needs Connected Brands
April 30, 2016

The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal

Read more The New Luxury Codes: 4 Ways Venerable Brands Are Reinventing Their Appeal
December 18, 2015

The Brand Experience Conundrum – What you can’t control could matter more than what you can! (part 2/3)

Read more The Brand Experience Conundrum – What you can’t control could matter more than what you can! (part 2/3)
December 8, 2015

Sponsors of the COP 21 mocked through 600 provocative fake ads in Paris

Read more Sponsors of the COP 21 mocked through 600 provocative fake ads in Paris
October 30, 2015

Ten Truths For Targeting The Tufty Club in the UK – Part 2

Read more Ten Truths For Targeting The Tufty Club in the UK – Part 2
December 7, 2014

Brands start releasing video ads on Instagram

Read more Brands start releasing video ads on Instagram

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
  • The Difference Between Logo Design and Branding
Strategic Marketing USA, November 5 - 6, 2020

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