This year’s Olympic Games have been a spectacular show of athleticism and real sense of community. For brands the popularity of the Games means it is of course something they want to get their name a…
Opportunities are usually found at the margins. Rarely do you find a plum reward, just waiting for anyone who will simply put in the effort to take it. But digital and mobile marketing in Latin Americ…
The minds, hearts and hands that create luxury are true champions of creativity in service of the imagination. They bring artistry to their work. They make emotional connections, liberate dreams and e…
Last week we saw what touchpoint shape a brand experience (read the article here). The degree to which a brand experience can be managed is a function of how much control can be exercised over that e…
On the eve of the 2015 United Nations Climate Change Conference (COP 21) in Paris,more than 600 artworks criticizing the corporate sponsors and political leaders of the event were installed in adverti…
A few weeks ago, I shared my thoughts about the best ways to market your brand for The Tufty Club (click here to read the article). That’s 40- and 50-somethings, in case you were wondering. An often n…
While some new social platforms like Ello promote the fact that they will not use advertising on their platform, others like Instagram have announced the launch of auto-play video ads for brands to us…