Branding An Agency: The Creative Example of JOSIANE [+ Exclusive Interview with Founders Laurent Allias & Baptiste Thiery]
Sometimes we tend to think that only consumer brands need to define a brand strategy. But it is…
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Brand Positioning
29 posts
Zoo Jeans: when lions, tigers and bears become fashion designers
The managers of a Japanese Zoo transformed their lions, tigers and bears into fashion designers for a fundraising…
Greenpeace’s business card takes the form of a free Metro pass
Havas Digital Russia and Greenpeace teamed up to create the EcoCard, a business card that offers free metro…
Pantene’s Branding Strategy Behind its ‘Not Sorry’ Commercial
Last week, Procter & Gamble’s hair care brand Pantene launched a new video that points out a difference…
Cif Cleans Up Offensive Graffiti in Romania
Unilever-owned cleaning brand Cif, together with MRM Romania and McCann Bucharest, implemented a campaign that aims to clean…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become…
PayPal updates its Logo And Brand Identity
Established in 1998 and purchased by eBay in 2002, PayPal is the leading company in digital payments. A…
Super Gato: The Cat Food Brand That Thought About the Box
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years,…
Air France: Change Is In The Air!
Air France recently launched the new ‘Air France, France is in the air’ campaign as part of its…