Steering the Brand Journey: What To Do When Your Audience Takes the Wheel
On a recent Sunday afternoon, my social scrolling caused me to stumble on a new symbolism for Diet…
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Brand Strategy
173 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
How Top Brands Are Dominating the Global Stage: Rise in Brand Value, Key Strategies, and Future Outlook
In a world where the value of top global brands has soared from billions to trillions, we wondered:…
‘Fail Fast’ with Brand Strategy? Not So Fast!
Fail fast. You hear that phrase a lot in marketing these days. The term, which arose from Silicon…
Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
Ever wondered what exactly brand ambassadors do and how they can boost your business? With so many types…
The Strategic Advantage of a Messaging House for Your Brand
Yes, it’s a house that holds messaging. For brand and corporate marketers, a messaging house helps organize clear…
The Overlooked Power of Brand Familiarity: Psychological Factors and Hidden Benefits
Picture yourself walking into a coffee shop, where a perfect aroma of freshly brewed coffee welcomes you. The…
5 Ways to Break Free From Boring B2B Branding
B2B branding is a bit of a disappointment. Across this branding category, we are met with similar logos,…
New Coke: A Classic Branding Case Study on a Major Product Change Failure
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies…
How Birkenstock Reinvented Its Brand to Meet Modern Demands
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern…
From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed…