Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful)
The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Café Lacoste: A Perfect Execution of Brand Extension, From Product To Space
A few months ago, the French sports fashion company Lacoste made its debut in the hospitality sector with…
15 Questions Every Brand Strategy Must Answer (But Most Don’t)
If you glance below the cover page of most brand strategies, you’ll find the usual suspects: the brand’s…
Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study]
The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely…
What Brands Will Win the AI Security Wars?
As AI security enters a new phase of brand maturity, building deeper trust is the new firewall. A…
What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its…
Branding for Startups – How to Do It on a Budget
A few months ago, I attended a business conference for startups and was surprised that the main speakers…
5 Ways Brands Can Adopt Reusable Packaging Solutions
Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However,…
Mascots in B2B: The Secret Weapon You’re Probably Ignoring
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if…
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…