15 Questions Every Brand Strategy Must Answer (But Most Don’t)
If you glance below the cover page of most brand strategies, you’ll find the usual suspects: the brand’s…
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Brand Strategy
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Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Cracker Barrel’s Rebrand Faces Backlash and Prompts Return to Original Logo [Updated Case Study]
The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely…
What Brands Will Win the AI Security Wars?
As AI security enters a new phase of brand maturity, building deeper trust is the new firewall. A…
What Happens When You Turn 800 Years of History Into a Sonic Brand Identity? Leffe Shows Us
About a year ago, Leffe chose to refine its brand experience by adding a new sense to its…
Branding for Startups – How to Do It on a Budget
A few months ago, I attended a business conference for startups and was surprised that the main speakers…
5 Ways Brands Can Adopt Reusable Packaging Solutions
Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However,…
Mascots in B2B: The Secret Weapon You’re Probably Ignoring
When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if…
The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally
In today’s crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key…
A Complete Guide To Brand Awareness, From Theory to Practice
Before we start this article, I have a question for you: can you name your favorite brand right…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…