The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
A fundamental objective of marketing is to grow revenue. How? By building a strong brand while driving short-term…
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Brand Management
44 posts
Explore our brand management articles for insights, strategies, and tips that will help you build and maintain strong brands. Master the art of brand management and elevate your business to new heights!
Brand Promise: What It Means and Why It’s Crucial for Your Business
Did you know that brands are basically promises to their audiences about what they can expect? Surprisingly, many…
Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
The Importance of Brand Localization (+ Successful Examples)
The internet has opened up more opportunities than we ever imagined. Now, businesses across all industries have the…
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‘Brand Europe’ Needs a Hero Movie: Reimagining EU’s Founding Father
The European Union faces several existential challenges. It’s game time for the most successful — yet still fragile…
How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value?
Imagine a brand that not only offers great products or services but also seems to know exactly what…
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from…
All You Need To Know About Brand Image
Brand image plays a central role in defining which brands can better survive and succeed in their relative…
What is Brand Equity?
In an increasingly competitive marketplace, brands are now more than ever presented with the challenge of capturing and…
How to Successfully Stretch Your Brand Into Gen Z’s Digital World
Gen Z (those born after 1997) are expanding the boundaries of the digital world beyond what we ever…