Read More 2 minute read Brand Experience Brand Image News Apple strengthen their brand experience with new look stores Apple are renowned for being different, for having the stand out, simple yet effective visual identity. Their retail… byAmanda WrightJune 1, 2016
Read More 8 minute read Brand Image Case Studies Product How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both… byAmanda WrightMay 17, 2016
Read More 3 minute read Brand Architecture Brand Image Brand Visual Identity News A Change in Strategy for Grossmünster Church Attracting visitors from all over the world – Zurich’s Grossmünster Church has become many things to many people. … byAmanda WrightApril 18, 2016
Read More 2 minute read Brand Image News How can Sunderland AFC protect its brand reputation after player’s jail sentence? Recent headlines regarding Adam Johnson, attacking midfielder for Sunderland AFC, 6 year imprisonment for sexually abusing a 15… byAmanda WrightApril 4, 2016
Read More 3 minute read Brand Image Case Studies News Rebrand New brand image for Adam’s Michelin-starred restaurant in the UK Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in… byMarion AndrivetFebruary 27, 2016
Read More 2 minute read Brand Image News Vueling airline searched for anonymous heroes that deserve a plane in their latest campaign Some people do extraordinary things on a daily basis and never expect anything in return. Spanish airline Vueling… byMarion AndrivetJanuary 16, 2016