Ikea is set to open its doors to the pop-up dining club on September 10, in London’s Shoreditch for 13 days only. The biggest catch? Diners will cook their own food. Swedish, DIY retailer Ikea is…
Asian Jewellery brand, Chow Tai Fook, launches a new campaign looking at providing a “retail experience” for their diamond buyers. In an attempt to differentiate themselves as well as their diamonds,…
In a bid to attract a younger audience, Harley-Davidson has embarked on a social media campaign to target millennials. The aim is to increase their sales of motorcycles as well as increasing their ta…
You wouldn’t be mistaken for thinking that Barclaycard’s brand is more targeted to an older more mature generation. Barclaycard are also acutely aware of this, so to help change perceptions and a…
As part of a new global campaign Carlsberg are considering using yeast cells from a 133 year old bottle of beer, in an attempt to re-brew the original, for an online campaign and tasting sessions. …
Every company wants to have that next great marketing campaign and to enlist the powers of social media to help them reach this status. But the launch of a new tourism campaign unveiled by WA Premier…
With the upcoming Centennial Copa America, the summer Olympics and of course, the Presidential campaign, Budweiser are zoning in and using their brand to make a statement. Budweiser’s 12-oz cans will…
Children's charity ‘Save the Children’ have upped the ante when it comes to highlighting their message to the public. The video campaign which is now live, places the events in Syria onto the streets…
We’re all for new product launches and brand extensions but for US fast food chain KFC, have they taken it to the extreme by introducing lick-able nail polish? Which, you guessed it, tastes like chic…
Notonthehighstreet.com has grown in popularity over the years, offering customer a different alternative to your average retail shops. To help them celebrate being online for 10 years, they’re now go…