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September 8, 2016

Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food

Read more Ikea Takes Self-serve To A Whole New Level, As It Opens A Restaurant Where Diners Cook Their Own Food
August 22, 2016

Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds

Read more Chow Tai Fook Launches New Retail Campaign to Focus on the Origins of Their Diamonds
July 20, 2016

Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience

Read more Harley-Davidson Australia and New Zealand, uses social media to target “younger” audience
July 13, 2016

Barclaycard’s Buzzfeed campaign is to target “younger” shoppers

Read more Barclaycard’s Buzzfeed campaign is to target “younger” shoppers
July 5, 2016

Carlsberg sets to Reclaim its Craft Beer Heritage

Read more Carlsberg sets to Reclaim its Craft Beer Heritage
June 24, 2016

Tourism Western Australia’s social media hashtag in the firing line

Read more Tourism Western Australia’s social media hashtag in the firing line
May 31, 2016

Budweiser to be renamed as “America” for summer campaign

Read more Budweiser to be renamed as “America” for summer campaign
May 20, 2016

Save the Children release shocking video campaign in an attempt to bring the reality closer to home

Read more Save the Children release shocking video campaign in an attempt to bring the reality closer to home
May 19, 2016

Finger lickin’ good just got real with KFC’s new product launch

Read more Finger lickin’ good just got real with KFC’s new product launch
May 16, 2016

Not on the High Street extends its brand offline as it celebrates 10 years in business

Read more Not on the High Street extends its brand offline as it celebrates 10 years in business

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
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