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May 20, 2016

Save the Children release shocking video campaign in an attempt to bring the reality closer to home

Read more Save the Children release shocking video campaign in an attempt to bring the reality closer to home
December 7, 2014

Brands start releasing video ads on Instagram

Read more Brands start releasing video ads on Instagram
November 26, 2014

Marion Cotillard meets Metronomy for Dior’s latest advert video

Read more Marion Cotillard meets Metronomy for Dior’s latest advert video
May 16, 2014

Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong

Read more Cebu Pacific Air Creates An Ad Only Visible In The Rain To Boost Its Bookings In Hong-Kong
April 23, 2014

Air France: Change Is In The Air!

Read more Air France: Change Is In The Air!
April 16, 2014

Dove Criticized For Its Recent Beauty Patch Experiment

Read more Dove Criticized For Its Recent Beauty Patch Experiment

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • How to Successfully Stretch Your Brand Into Gen Z’s Digital World
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  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
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  • What Is Co-Branding?
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The Branding Journal
  • Branding Strategies
    • Brand Architecture
    • Branding Concepts
    • Brand Experience
    • Brand Extension
    • Brand Identity
    • Brand Image
    • Brand Positioning
    • Brand Visual Identity
    • Co-Branding
    • Logo Design
    • Naming Strategy
    • Rebranding
  • Brand Communications
    • Advertising
    • Digital Strategies
    • Packaging Design
    • Product Design
  • Case Studies
  • Resources
  • Subscribe!
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