Inside the Minds of B2B Brand Marketers: What 2026 Will Look Like
B2B marketers have been through a lot in recent years: Covid, the push for profitable growth, layoffs, and…
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Trends
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Top Branding & Design Trends For 2026
Every year, branding trends promise something new. In 2026, they’re not starting over. The trends we identified in…
The Swiss Paradox: Why Swiss Brands Master Products but Undervalue Creative Branding
Switzerland is a nation synonymous with precision, craftsmanship, and quiet luxury. Its watches define global standards, its banking…
The New Rules of Foodservice Supplier Branding (and Why They Matter)
Over the past two decades, I’ve partnered with restaurant operators across the spectrum from emerging concepts to national…
The Romance Boom: What Brands Need to Know About This Hyper-Engaged Community
HEA. MoC. BBW. MLM. If these acronyms seem like gibberish to you, it means that you’ve probably not…
Five Key Insights From Interbrand’s Best Global Brands 2025 Report
Interbrand has just unveiled its Best Global Brands 2025 report, titled “Radical Realities“, revealing this year’s 100 most…
Branding 3.0: How Should Businesses Thrive In A Digital-First World?
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews…
Why Timeless Brands Win in a World Addicted to Now
How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and…