New Coke: A Classic Branding Case Study on a Major Product Change Failure
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies…
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Brand Strategy
196 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
How Birkenstock Reinvented Its Brand to Meet Modern Demands
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern…
From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed…
How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs
Do you want to build a memorable brand but need help figuring out where to start? You’re in…
Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts
Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each…
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
The Downtown Ontario Improvement Association (DOIA) is a non-profit organization. Its members include business owners, developers, and stakeholders…
The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
A fundamental objective of marketing is to grow revenue. How? By building a strong brand while driving short-term…
10 Principles of a Purpose-Driven Brand
A brand’s purpose is one of the initial elements of a brand strategy. This concept gained popularity around…
