Male grooming brand Axe all set for refreshing new look.
The highly successful Unilever brand Axe (or Lynx as it’s known in the UK) has re-branded and freshened…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Brand extension for Amazon: One step too far or all part of their growth strategy?
The global brand who have changed the way people think about shopping have now subtly announced their new…
All change for CBBC logo
For the first time in ten years the popular children’s TV channel, CBBC, has changed its logo in…
How rebranding doubled conversion rate for Potrell Property Buyers
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into…
Identity with an open ending: how brands become more agile
Back in the day, brands strived for stability. At that time, designers and brand strategists worked tirelessly in…
New brand image for Adam’s Michelin-starred restaurant in the UK
Adam’s is a Michelin-starred restaurant, named UK’s No.1 by TripAdvisor in Birmingham. Originally a pop-up, Adam’s reopened in…
Significant Change For the Barbie Brand: Barbie Now Has a New Range of Body Types!
This is some fun product news! Mattel has finally answered the global demand for dolls, which reflect real…
Transform Awards 2016/2017: Rewarding the Best Brand Work Around the World!
Have you implemented a strong strategic and creative brand development project within the last 18 months? Keep on…
Beauty booking site Wahanda rebrands as Treatwell
After a major acquisition and expansion during the past year, the website offering reductions for hair & beauty…