Inside the Decision to Rebrand Grammarly as Superhuman [Exclusive Interview]
Grammarly is changing its name to Superhuman after buying Superhuman Mail and launching Superhuman Go. Instead of just…
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Naming
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Boosting Efficiency in Brand Naming: Expert Tips for Agencies and Consultants
Developing a brand name for your organization or product is a crucial step that should be carefully planned and executed. …
The Best Way to Come Up With a Brand Name
When starting a business, one of the first things you need to find is a name for your…
Brand Evolution: How to Develop a Non-offensive Brand
Controversial branding has taken center stage this summer. Consumers are holding brands accountable, demanding companies make changes to…
Naming Strategy: When German Brand Brita Decides to Enter the Chinese Market
For German brand, Brita, they wanted to enter the Chinese market promoting their clean water filters. However, looking…