Rethinking Branded Merchandise: How to Make It More Sustainable (and Actually Useful)
The global promotional products market keeps growing. It was $84.1 billion in 2021, is expected to reach $97.4…
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Brand Communications
63 posts
Discover the power of brand communications with our insightful articles that delve into the art of connecting with your audience. Learn strategies and best practices to elevate your brand communications, ensuring your message resonates and engages effectively.
Branding 3.0: How Should Businesses Thrive In A Digital-First World?
We all do the same thing before buying anything these days. We research, compare, and solicit primary reviews…
Branding for Startups – How to Do It on a Budget
A few months ago, I attended a business conference for startups and was surprised that the main speakers…
5 Ways Brands Can Adopt Reusable Packaging Solutions
Packaging, often called ‘the silent salesman’, is a crucial part of a brand’s product and branding strategy. However,…
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that…
Demystifying Brand Ambassadors: A Clear Guide with Practical Tips
Ever wondered what exactly brand ambassadors do and how they can boost your business? With so many types…
The Strategic Advantage of a Messaging House for Your Brand
Yes, it’s a house that holds messaging. For brand and corporate marketers, a messaging house helps organize clear…
How to Tell Brand Stories That Actually Connect
Keeping pace with the steady streams of product and service advertisements invading every digital device individuals own can…
From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed…
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…