Read More 6 minute read Brand Experience Brand Identity How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value? Imagine a brand that not only offers great products or services but also seems to know exactly what… byJoana KebssJune 3, 2024
Read More 7 minute read Brand Visual Identity Case Studies Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.… byMarion AndrivetApril 8, 2024
Read More 6 minute read Naming Boosting Efficiency in Brand Naming: Expert Tips for Agencies and Consultants Developing a brand name for your organization or product is a crucial step that should be carefully planned and executed. … byErin MilnesApril 1, 2024
Read More 8 minute read Brand Communications Brand Identity 9 Best Practices to Keeping Your Brand’s Core Values True and Alive The values that define your brand are what make it relatable and resonate with your target audience. By… bySyed BalkhiFebruary 5, 2024
Read More 4 minute read Brand Identity Branding The Power of Mascots in Elevating Brand Narratives Mascots in modern branding offer unique storytelling and engagement opportunities, bringing brands to life with personality and emotion.… byYichan WangJanuary 29, 2024
Read More 4 minute read Brand Visual Identity Branding Case Studies How to Humanize An EdTech Brand: Insights from EdTutor’s Case Study EdTutor, an upcoming AI-assisted tutoring app, embarked on an exciting journey to carve out its unique brand identity… byYichan WangDecember 9, 2023
Read More 6 minute read Brand Strategy Brand Visual Identity Branding What Is a Visual Identity and Why Does It Play a Crucial Role in Branding? One of the key components of building a successful brand is developing a strong visual identity. This article… byJulian OppeltMay 23, 2023
Read More 6 minute read Brand Strategy Branding Logo Discover the Hidden Meanings Behind These 40 Company Logos Company logos are an essential part of any brand’s visual identity, representing the company’s values, products, and services.… byMar Aguilar GironApril 10, 2023
Read More 5 minute read Brand Identity Brand Strategy Branding Branding Concepts The Power of a Strong Brand Identity: Definition, Importance, and Key Elements Defining a brand identity is a crucial step in a brand’s strategy. But what does brand identity mean,… byMarion AndrivetMarch 29, 2023
Read More 6 minute read Brand Visual Identity Branding Logo Starbucks Logo – History, Meaning, and Evolution Starbucks is one of the most recognizable brands in today’s world. With 52 years of history, the company… byMar Aguilar GironMarch 1, 2023