Join -The Branding Hub- our new LinkedIn Group!
Hello Branding lovers! We are happy to announce the creation of our new LinkedIn Group: The Branding Hub!…
Sponsors of the COP 21 mocked through 600 provocative fake ads in Paris
On the eve of the 2015 United Nations Climate Change Conference (COP 21) in Paris,more than 600 artworks…
5 Must-see Emotional Christmas Ads for 2015
Brands have already gotten into the Christmas spirit, with the annual avalanche of heart-wrenching TV commercials. Christmas ads…
Interview with Jay Schwartz on Branding for the Hospitality Industry
Today, we are happy to unveil our recent interview with Jay Schwartz, founder, chief creative officer, and visionary behind…
What Is Branding?
Unsure about the meaning of “branding”? Don’t worry! Branding is one of those marketing concepts that are a…
Alphabet: the new surprising Google brand architecture
Last week, Google suprised everyone with the announcement that it is rebranding itself as Alphabet. Alphabet is meant…
Interview with Erich Joachimsthaler, Founder & CEO of Vivaldi Partners
We are happy to feature our recent interview with Erich Joachimsthaler, founder and CEO of marketing consulting agency Vivaldi…
Product Innovation: Lexus Officially Unveils Its Slide Hoverboard
Let’s talk about some great product innovation today. After a series of teasers, Lexus has finally unveiled its…
Carlsberg launches a male grooming line made out of beer
Carlsberg teamed up with cosmetic producer Urtegaarden to create a limited edition series of male grooming products: shampoo, conditioner and…
Branding a Country: The Brand Peru
Back in 2011, a new brand identity was born for the country Peru in South America. The process…