Julian Oppelt

15 posts

Julian is responsible for the marketing strategy of The Branding Journal. His tasks include SEO, advertising, content, and media partnerships. He’s holding a B.Sc. in Business Administration, and an M.Sc. in Marketing.

9 minute read

What is Brand Architecture? Definition, Models, and Examples

New challenges arise as an organization thinks about entering an untapped market segment. For example, should we create…

byJulian Oppelt

January 5, 2022

2 minute read

Education

Hot New Branding Course – Join Branding Now

Are you looking for the ultimate course on Brand Design and Strategy? Check out Branding NOW – a HOT…

byJulian Oppelt

May 26, 2021

9 minute read

Education

The Best Online Branding Courses & MOOCs in 2025

DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this…

byJulian Oppelt

April 26, 2021

9 minute read

Luxury Branding: An Introduction by Philippe Mihailovich

In this interview, we explore the concept of ‘luxury branding’, how luxury brands differ from high street brands,…

byJulian Oppelt

April 8, 2021

6 minute read

What Is Co-Branding?

Now more than ever, brands are exploring new opportunities to gain market share and engage with prospective consumers.…

byJulian Oppelt

October 6, 2020