What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding…
Year: 2015
24 posts
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world.…
Hewlett Packard Enterprise unveils its new logo
HP will soon separate into two companies. On april 15th, the corporation unveiled the brand identity of half…
The benefit of billboard brand rivalry
For a brand, a well done rivalry can create awareness, as well as presenting brand characteristics such as confidence, intelligence, wit…