Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the…
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Brand Strategy
173 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Reinventing The Employer Value Proposition: An Analysis and Practical Model
Thirty years after their invention, employer value propositions (EVPs) have gone from “a new way of thinking about…
How to Use Aesthetic Empathy to Elevate Your Brand’s Experience and Value?
Imagine a brand that not only offers great products or services but also seems to know exactly what…
How to Create a Social Media Presence for Your Personal Brand: Practical Steps and Content Ideas
Is social media an essential tool for personal branding? Absolutely! It helps you connect with your audience, showcase…
What Happens if There’s No Established Branding for Your Business
Many businesses operate without a solid brand strategy in place. While they may see some success in the…
3 Simple Steps to Boost Your Personal Brand
Differentiation is key to preference: there is no preference without differentiation. A personal brand strategy serves this goal:…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay.…
Boosting Efficiency in Brand Naming: Expert Tips for Agencies and Consultants
Developing a brand name for your organization or product is a crucial step that should be carefully planned and executed. …
Sustainability as the ‘Modern Sacred’: Restoring Marketing to the Position of Power
The task at hand for branders and marketers is to learn how to serve two masters at the…
The 5 Stages of a Branding Process
Have you ever wondered how concepts like “logo,” “visual identity,” “brand identity,” “brand positioning,” “brand management,” or “rebrand”…