How Birkenstock Reinvented Its Brand to Meet Modern Demands
Even old brands learn new tricks, just as iconic shoemaker Birkenstock did to meet the demands of modern…
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Brand Strategy
185 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs
The holiday season is already being celebrated in some parts of the world, and you may have enjoyed…
How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs
Do you want to build a memorable brand but need help figuring out where to start? You’re in…
Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts
Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each…
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
The Downtown Ontario Improvement Association (DOIA) is a non-profit organization. Its members include business owners, developers, and stakeholders…
The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
A fundamental objective of marketing is to grow revenue. How? By building a strong brand while driving short-term…
10 Principles of a Purpose-Driven Brand
A brand’s purpose is one of the initial elements of a brand strategy. This concept gained popularity around…
Brand Promise: What It Means and Why It’s Crucial for Your Business
Did you know that brands are basically promises to their audiences about what they can expect? Surprisingly, many…