Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts
Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each…
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Brand Strategy
182 posts
Brand strategies are made out of so many different steps, from defining a brand purpose and positioning to brand identity. See some examples here.
Unseen Impact: How Website Design Shapes Brand Perception
“Perception” is not a very conscious process. Think of our brains like AI on steroids. We process an…
Jaguar Hits the Reset Button and Emerges as a Completely New Brand
Like Twitter’s transformation into X, Jaguar’s new brand stands as one of the most dramatic rebrands we’ve seen,…
From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
The Downtown Ontario Improvement Association (DOIA) is a non-profit organization. Its members include business owners, developers, and stakeholders…
The Art of Balancing Long-Term Branding and Short-Term Performance Marketing
A fundamental objective of marketing is to grow revenue. How? By building a strong brand while driving short-term…
10 Principles of a Purpose-Driven Brand
A brand’s purpose is one of the initial elements of a brand strategy. This concept gained popularity around…
Brand Promise: What It Means and Why It’s Crucial for Your Business
Did you know that brands are basically promises to their audiences about what they can expect? Surprisingly, many…
What Manhole Covers Can Teach Us About Branding
An odd title, to be sure. After all, what does branding have to do with manhole covers? Branding,…
Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
Chipotle Dips into Beauty: Exploring Co-Branding through a Burrito-Proof Lip Stain
Chipotle recently announced something new. It wasn’t a new protein to add to your burrito bowl, nor was…