The Difference Between Logo Design and Branding
There is a general perception that “logo design” and “branding” are the same thing. Sometimes these two terms…
Top Branding Books of 2024
DisclosureWe participate in Amazon’s Associate Program and receive a small commission on purchases made through the links in…
Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
Layton Preparatory School is a friendly and family-oriented preschool for children from 3 months to 2 years old.…
Ethical Branding: A Guide For Creating More Ethical Brands
Let’s be honest. Our consumption-oriented society is often perceived as incompatible with the words “ethical” and “sustainable”. And…
What Do You Struggle With in Branding?
Have you ever felt like no one is properly answering your questions about branding? Like branding and marketing…
A Simple Definition of Brand Positioning
If you’re a marketer or an entrepreneur, you’ve probably heard about the concept of brand positioning. But if…
15 Questions Every Start-up Should Ask When Creating a Branding Strategy
As part of the marketing strategy, the process of creating and implementing the new brand, or branding strategy,…
7 Manly Brand Visual Identity Designs
There are thousands of beautiful brand visual identity designs on the internet. Today we’d like to focus on sharing…
A Taste of Bourbon Branding: Telling authentic stories with design
Recently, we sat down with Don Childs of Brandimage, to discuss trends and how marketers can connect in…
Interview with Nicolas De Santis on Branding The European Union
A few days ago we posted an article about the effect of Brexit on the European Union brand.…