10 Principles of a Purpose-Driven Brand
A brand’s purpose is one of the initial elements of a brand strategy. This concept gained popularity around…
Brand Promise: What It Means and Why It’s Crucial for Your Business
Did you know that brands are basically promises to their audiences about what they can expect? Surprisingly, many…
Dove vs. Greenpeace: What This Campaign Teaches Us About Brand Purpose and Reputation
As Dove celebrates the 20th anniversary of its iconic Real Beauty campaign, a dark cloud looms over the…
Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy
In the search for ethical branding case studies, Sway is a B2B brand that caught my attention. Not…
Brand Value Proposition: What Is It and How to Create One?
What is the main challenge faced by brands? One might think that securing investment, creating quality products, standing…
Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)
In the world of branding, understanding the difference between your brand’s vision and mission is crucial for creating…
3 Thought-Provoking Podcasts for Branding Enthusiasts
There are many insightful branding podcasts out there, and I must admit that there are probably many good…
7 Areas You Should Nurture to Become a Better Brand Strategist
Mastering strategic branding is a complex task. In a world that changes quickly, with new brands appearing all the…
Launch of Our Branding Course
The big day has finally arrived – our course How To Build a Successful Brand is officially live!…
Branding Fundamentals: Who Are the Top 4 Scholars You Should Start Reading First?
When it comes to understanding branding and marketing concepts, academic authors are wise choices. Their research and expertise…
