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November 4, 2016

A Simple Definition of Brand Positioning

Read more A Simple Definition of Brand Positioning
June 28, 2016

What is a branding agency?

Read more What is a branding agency?
October 27, 2015

What Is Branding?

Read more What Is Branding?

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
  • Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
  • What Is Co-Branding?
  • Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
  • The Difference Between Logo Design and Branding
Strategic Marketing USA, November 5 - 6, 2020

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