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May 17, 2016

How not to re-create another Vegemite iSnack 2.0 branding disaster

Read more How not to re-create another Vegemite iSnack 2.0 branding disaster
March 25, 2016

How rebranding doubled conversion rate for Potrell Property Buyers

Read more How rebranding doubled conversion rate for Potrell Property Buyers
March 22, 2016

A Brand Case Study: The Superdry Appeal

Read more A Brand Case Study: The Superdry Appeal
July 15, 2014

New services, logo and brand identity for leading employment website Monster.com

Read more New services, logo and brand identity for leading employment website Monster.com
April 30, 2014

9 Famous Tech Companies Logo Evolution

Read more 9 Famous Tech Companies Logo Evolution
April 28, 2014

Super Gato: The Cat Food Brand That Thought About the Box

Read more Super Gato: The Cat Food Brand That Thought About the Box

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The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.

The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.

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Recent articles

  • Brand Evolution: How to Develop a Non-offensive Brand
  • Interview with Charlotte Holroyd on Ethical Branding
  • How To Brand a Podcast – “La Poudre” Case Study
  • The Difference Between Logo Design and Branding
  • Top 10 Branding Books In 2019
  • Brand Strategy & Visual Identity for Layton Preparatory School in Nigeria
  • Ethical Branding: A Guide For Creating More Ethical Brands
  • Will Baileys’ new brand extension, Baileys Iced Coffee, grow the brand?

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