Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers have criticized the naming of the new product (iSnack 2.0) and…
Vivo is small, family-run property company that specialises in buying homes fast. Originally known as Potrell UK, the founders decided that they needed a new name and visual brand identity that the UK…
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key aspects of branding that heavily influenced the success of this lab…
On July 1st, Monster.com announced the launch of two new social recruiting services, TalentBin® by Monster and Monster® Twitter Cards, as well as a new communications platform called Monster Talent CR…
Think about the technological companies of today that produce our phones, tablets and software. You’d be amazed to see that most of them have been around for more than a century and are still leading …
The problem: Super Gato is a local cat food brand in Costa Rica. Over the past few years, the brand had to face the arrival of big international competitors such as Cat Chow and Whiskies, which cause…