Welcome!
The Branding Journal is an independent online journal that publishes information and resources about branding strategies worldwide.
The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the world.
Search
Recent articles
- MasterClass Unveils a New Visual Identity That Underscores Diversity of Thought and Knowledge
- Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac
- Audio Branding: Now’s the Time for Brands to Invest in Their Sonic Identity
- What Is Co-Branding?
- Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing
- Brand Evolution: How to Develop a Non-offensive Brand
- Interview with Charlotte Holroyd on Ethical Branding
- How To Brand a Podcast – “La Poudre” Case Study
Popular Tags
Advertising
Brand
Brand Architecture
Brand Communications
Brand Experience
Brand Extension
Brand Identity
Brand Image
Branding
Branding Awards
Branding Concepts
Branding Industry
Branding Strategy
Brand Positioning
Brand Visual Identity
Case Studies
Co-branding
Consumers
Digital
Interviews
Logo
Naming Strategy
News
Packaging
Product
Rebrand
Trends
Working in Branding