The Branding Journal
  • Brand Strategy
    • Brand Architecture
    • Brand Communications
    • Brand Experience
    • Brand Identity
    • Brand Positioning
    • Employer Branding
    • Ethical Branding
    • Personal Branding
  • Brand Management
    • Brand Equity
    • Brand Extension
    • Brand Image
    • Co-Branding
    • Rebranding
  • Top Case Studies
    • Jaguar Emerges as a Completely New Brand
    • New Coke: A Major Product Change Failure
    • The Gap Logo Redesign Fail
    • Tropicana’s Packaging Redesign Failure
    • Twitter’s Extreme Rebrand to X
    • Vegemite’s iSnack 2.0 Branding Disaster
    • Yellow Tail’s Clever Positioning Within the Wine Industry
    • All Case Studies →
  • Resources
    • AI Assistant
    • Cheat Sheet
    • The Branding Community
    • Job Board
    • Newsletter
    • All Resources →
  • Courses New
    • Brand-Building Video Course
    • Brand Improvement Mini-Course
    • Student Login →
  • Newsletter
The Branding Journal
A leading independent publication about strategic branding worldwide.
  • Brand Strategy
    • Brand Awareness
    • Brand Architecture
    • Brand Communications
    • Brand Experience
    • Brand Identity
    • Brand Positioning
    • Employer Branding
    • Ethical Branding
    • Personal Branding
  • Brand Management
    • Brand Awareness
    • Brand Equity
    • Brand Extension
    • Brand Image
    • Co-Branding
    • Rebranding
  • Top Case Studies
    • Jaguar Emerges as a Completely New Brand
    • New Coke: A Major Product Change Failure
    • The Gap Logo Redesign Fail
    • Tropicana’s Packaging Redesign Failure
    • Twitter’s Extreme Rebrand to X
    • Vegemite’s iSnack 2.0 Branding Disaster
    • Yellow Tail’s Clever Positioning Within the Wine Industry
    • All Case Studies →
  • Resources
    • AI Assistant
    • Cheat Sheet
    • Job Board
    • Newsletter
    • The Branding Community
    • All Resources →
  • Courses New
    • Brand-Building Course
    • Complete Brand-Building Course
    • Student Login →
    • Brand Improvement Course
    • Brand Improvement Mini-Course
Newsletter
Follow
Follow The Branding Journal

The Branding Journal Newsletter

Follow us on Social Media

The Branding Journal
Read More
6 minute read
  • Brand Equity
  • Trends

Why Timeless Brands Win in a World Addicted to Now

How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the…
byKate Watts
June 30, 2025

Subscribe to Our Newsletter

Twice a month, get a curated selection of branding insights and inspiration.

mini course green 300x250

Sign Up for Our Newsletters

Once a month, get a curated selection of branding insights and inspiration.
The Branding Journal
0
0
0
  • About
  • Contact Us
  • Privacy Policy
  • Feedback
  • Media Kit
  • Terms of Use
  • Share Your Expertise
  • Affiliate Program
  • Cookie Policy
Copyright © 2014-2025 The Branding Journal. All Rights Reserved.