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A leading independent publication about strategic branding worldwide.

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Sway: An Inspiring Case Study of a Regenerative Brand with a Powerful and Unique Brand Strategy

byMarion Andrivet

Brand Value Proposition: What Is It and How to Create One?

byMarion Andrivet

Brand Vision vs. Mission: Understanding the Difference (With 15 Real-World Examples)

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The Importance of Brand Localization (+ Successful Examples)

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Packaging

Creative Packaging Design: 20 Olive Oil Bottles

Every Thursday, The Branding Journal selects some beautiful and creative packaging designs. Today’s edition presents 20 elegant olive…

byMarion Andrivet

February 13, 2018